Category comeback
Fisher-Price India
The scale
48% top-of-mind awareness, 45% CAGR, 175% business growth.
The challenge: Inherited the brand with less than 3% awareness, no playbook, and a limited budget.
Vero rebuilt the signal around the brand so it could matter again in culture, in-store, and in the numbers.
The work tightened positioning, sharpened commercial focus, and gave the business a clearer route from story to sales momentum.
The Vero Method applied
- Decode the real problem (not a marketing problem - a positioning problem).
- Define narrowly.
- Drive consistently.
Mattel India's most profitable category.
