Founder

Sonali Shah

Founder - Vero SGP

About me

Twenty years ago I walked into a failing brand with 3% awareness and turned it into a category leader.

Since then, I have managed million-dollar portfolios, built categories from scratch, and scaled businesses across Asia.

Why I started Vero

I started Vero to give ambitious businesses the kind of senior, commercially grounded brand thinking that is often missing between strategy and execution. Vero exists to find the real problem, define the clearest path forward, and stay close enough to make the work deliver growth.

Vero is built on the belief that brand problems are usually business problems wearing better clothes.

That changes the way we diagnose, the way we sequence the work, and the level of commercial accountability we hold ourselves to.

The practice combines senior operating judgment, structured brand strategy, and emerging intelligence tools so teams can move with more precision and less theatre.